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Cold email remains one of the most reliable ways to generate new business in 2025. But to do it effectively, you need more than just an email tool. You need a CRM that can handle prospect lists, track engagement, automate follow-ups, and help you move deals forward.
Not every company needs a heavy, enterprise CRM with endless features. For many small businesses, startups, or founder-led sales teams, what matters most is ease of use. A CRM should help you keep track of prospects, follow-ups, and conversations — not feel like another job to manage.
Here are some of the best CRMs that hit those marks. I’ll point out what makes each one good (especially if it helps with LinkedIn or prospecting), what trade-offs you get, and when they make the most sense.
Recruiting today isn’t just posting job ads and collecting resumes. The best CRMs combine sourcing from networks like LinkedIn, candidate relationship & engagement, communication sync, automation, and ways to manage pipelines and hiring workflows. If you’re choosing a tool in 2025, LinkedIn integration and automation are major differentiators.
Sales engagement is the engine that keeps modern sales teams moving. It’s the combination of tools, workflows, and automations that make sure no prospect slips through the cracks and every follow-up gets done on time.
A sales CRM, or customer relationship management system, is a tool that helps businesses manage their interactions with customers. It's essentially a way to keep track of the sales process and customer information in one central location.
